It didn't take me long to spot the styling inconsistencies across all of alamy.com. These had come about over the years because of lack of design guidance, along with team changes and varying personal preferences.

I compiled examples of inconsistent components and pages. Then, collaborating with the dev team, using responsive grids, and adhering to design best practices, I proposed a more unified look across the entire website. After concept signoff, I wrote brand guidelines incorporating instructions, diagrams and annotations. Outputted as a PDF for Marketing, as well as an easy reference online version for designers and developers. I also created a library of reusable assets for designers.

Role:

Creative lead, UX & UI designer, iconographer, IA, dev support, technical writer.

Tech Used:

Photoshop, Illustrator, PowerPoint

Categories:

UI & UX, Branding, Imagery, Marketing

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